49th & Main - Debut album campaign
(Photography, Video and Creative Direction)

The artist brief was rooted in themes of emotional nostalgia, looking back at the good old days and missing the fact that you’re still in them. We built the concept of constructing memories, creating something fake, yet still beautiful. All of this in line with the band's desire for surreal, bright, nostalgic imagery that still delivered an emotional depth and landed on an iconic image. I think we nailed it.

We constructed a beautiful clear day inside Sugar Studios and created these surreal pathways for the guys to enter, exit and interact with the space in an off kilter, lighthearted way. The art department did an insane job bringing this to life and yes, the grass is real.

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DIRECTOR/PHOTOGRAPHER

My Mum calls me a social butterfly. My wife calls me Badger. I came up through feature films where I had great experiences working with high-profile talent and learning from exceptional crew mates. As a Director, I’ve worked with Clarks Originals, Sony Music, Sotheby’s, and many more. I’m a Husband, Dad, Director, and Photographer all at the same time. I’ve got my eye on directing New Balance commercials and feature films. Stay tuned.

devon@ky3ib.com

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DIRECTOR/PHOTOGRAPHER

My Mum calls me a social butterfly. My wife calls me Badger. I came up through feature films where I had great experiences working with high-profile talent and learning from exceptional crew mates. As a Director, I’ve worked with Clarks Originals, Sony Music, Sotheby’s, and many more. I’m a Husband, Dad, Director, and Photographer all at the same time. I’ve got my eye on directing New Balance commercials and feature films. Stay tuned.

devon@ky3ib.com

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